The Thread Shop protects your vision and your brand with unmatched personal service. Your Thread Shop merch experience combines Sony Music expertise, strategic brand identity and concierge level attention to create perfect artist expressions for maximum cultural impact.


Artist Tours Artist Tours Artist Tours

Artist Tours

You’ll enjoy dynamic full service merchandising and fulfillment for everything from multi-leg World Tours to one-night-only engagements. Whatever the scale, your merch is moving.

E-Commerce E-Commerce E-Commerce


As part of Sony Music, our global platforms combine worldwide reach and data-driven precision to build your brand. Plus, we easily sync custom products with release schedules to deliver fans to your store with every new single.

Pop Ups & Events Pop Ups & Events Pop Ups & Events

Pop Ups & Events

We plan and orchestrate surprising experiences that set your brand apart. From social-worthy stores to the next culture expo, we’re your buzz-building partner.

Brand Collaborations & Licensing Brand Collaborations & Licensing Brand Collaborations & Licensing

Brand Collaborations & Licensing

Whether it’s bringing you the best on-brand opportunities or making your ultimate collab ideas real, our network is working to expand your possibilities.

Retail Retail Retail


From the biggest retailers to specialty stores and boutique shops, we have the global relationships and insight to drive sales and secure your brand’s best look.

Design Design Design


The Thread Shop combines experienced in-house apparel designers with Sony Music’s world class Creative Group to provide individualized design services. We deal with artists every day, and our unique artist-friendly experience and open collaboration ensures we create lines you and the world will love.